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Our History

Madame Tussauds is constantly developing. From immersive themed entertainments to imaginative use of state-of-the-art technology, we are proud to bring our customers a truly ground-breaking and contemporary experience.

2005

Madame Tussauds gets rocking with a new show ‘Air Guitar Star’ starring The Darkness’ Justin Hawkins. Guests are taught air guitar moves and battle it out to become the top Rock God!

Guests are invited to try and put a twinkle in the eye of the new Robbie Williams figure, made because the previous figure was literally ‘worn out’ from the over-attention of eager fans!

2004

More new interactive attractions open; In ‘Divas’, starring Beyonce, Britney and Kylie, guests are taught dance moves and perform on stage with feedback on their performance from Beyonce via video link.

‘Bollywood for Beginners’ opens with the new figure of Aishwariya Rai and guests get to perform in a scene from the film ‘Bride & Predjudice’.

‘Marry me George’ sees guests getting the chance to have a dinner date with Mr Clooney and trying out their best chat-up lines – they are rewarded with either diamond engagement ring or the bill for dinner!

2003

Tussauds collaborates with Disney to create a Treasure Planetarium attraction, and with Universal Pictures to create The Hulk attraction.

The Chamber-Live! gives a new injection of fear to the Chamber Of Horrors.

2002

Madame Tussauds starts to introduce exciting new interactive attractions where guests get to feel what it is like to be famous. In the ‘Goal!’ attraction guests step into the moment when David Beckham prepares to take the 93rd minute free kick that leads England into the World Cup - his figure is created with a beating heart.

After a sitting at Buckingham Palace, Queen Elizabeth II’s 22nd figure is created for a Golden Jubilee attraction at Madame Tussauds. The ropes surrounding the Royal Family are taken away forever as guests are invited to have a personal ‘Audience with The Queen.’

2000

Madame Tussauds New York opens, featuring the city's 'Movers and Shakers', alongside a whole world of stars.

Madame Tussauds opens in Hong Kong featuring over 100 wax figures of internationally-known personalities and local celebrities

1999

Madame Tussauds opens in Las Vegas featuring American superstars and Hollywood legends.

1996

A bigger, better, more chilling than ever Chamber of Horrors is opened at Madame Tussauds, London.

1995

The London Planetarium is re-opened after a £4.5 million redevelopment, including the installation of the world-leading Digistar II Star Projector.

1993

The Spirit of London, a spectacular animatronic ride, arrives at Madame Tussauds.

1981

Madame Tussauds Amsterdam expands their collection and moves to celebrated Dam Square right in the heart of the city.

1971

A new Madame Tussauds opens its doors in the Kalverstraat, Amsterdam, returning to the continent for the first time since 1817.


Read the full history of Madame Tussauds.

 

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